Exhibitions remain a defining feature of the museum experience and their creation is a key element of museum work. Yet talking about the process of exhibit making can leave the impression that there isn’t much relationship between theory and practice. If there aren’t hard and fast rules about creating exhibits, are there at least guidelines? Can we teach others to create exhibits, learn from others’ mistakes and advance the field or is exhibit making one of those things you only learn by doing? Polly McKenna-Cress talks about these and other questions surrounding this important and fascinating part of museum work.